Cookie Policy

Last updated: March 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies help websites function efficiently and improve user experience. They contain information about your browsing preferences and are used to remember you when you return to our site.

2. How School Rides Uses Cookies

School Rides uses cookies to enhance your user experience, understand how you interact with our Service, and improve our offerings. The cookies we use fall into the following categories:

3. Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, the Service cannot operate correctly.

  • Session Cookies: Store your login session and authentication tokens
  • Security Cookies: Prevent fraud and protect account security
  • Language Preferences: Remember your language and regional settings
  • CSRF Protection: Prevent cross-site request forgery attacks

4. Performance Cookies

These cookies collect information about how you use our Service, such as which pages you visit most often and whether you receive error messages. These cookies don't identify you personally.

  • Analytics: Track page views, user interactions, and session duration
  • Performance Monitoring: Monitor website speed and performance
  • Error Tracking: Identify technical issues and bugs

5. Functional Cookies

These cookies remember your preferences and choices to make your next visit more personalized and convenient.

  • User Preferences: Remember theme, layout, and accessibility settings
  • Form Data: Auto-fill forms with previously entered information
  • Favorites & Bookmarks: Remember saved vehicles and routes

6. Marketing & Targeting Cookies

These cookies track your browsing habits across our Service and partner websites to show you personalized advertisements and marketing content. These are optional and require your consent.

  • Behavioral Targeting: Customize ads based on your interests
  • Retargeting: Show ads for services you've viewed on other sites
  • Conversion Tracking: Measure marketing campaign effectiveness
  • Social Media Integration: Enable sharing buttons and social tracking

7. Third-Party Cookies

School Rides works with third-party service providers who may set their own cookies on your device:

  • Google Analytics: For website analytics and traffic monitoring
  • Payment Processors: For secure payment processing
  • Social Media Platforms: For social sharing functionality
  • Customer Support Tools: For live chat and support services

8. Tracking Pixels & Web Beacons

In addition to cookies, we use tracking pixels (web beacons) - small transparent images embedded in emails and web pages. These are used to:

  • Track email open rates and click-through rates
  • Measure conversion events and user actions
  • Provide analytics about website usage

9. Cookie Duration

Cookies have different lifespans:

Cookie Type Duration
Session Cookies Deleted when you close your browser
Persistent Cookies Remain for 1 month to 2 years
Analytics Cookies Typically 1-2 years
Marketing Cookies 3 months to 2 years

10. Managing Cookies

You have control over cookie settings. Most browsers allow you to:

  • View cookies stored on your device
  • Accept or reject cookies when prompted
  • Delete cookies from your browser
  • Set your browser to block cookies automatically

Browser Settings

Instructions for managing cookies in popular browsers:

  • Chrome: Settings -> Privacy and Security -> Cookies and other site data
  • Firefox: Preferences -> Privacy & Security -> Cookies and Site Data
  • Safari: Preferences -> Privacy -> Cookies and website data
  • Edge: Settings -> Privacy, search, and services -> Cookies and other site data

Opt-Out Options

You can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout.

11. Do Not Track

If your browser has "Do Not Track" enabled, School Rides will respect this preference and limit certain types of tracking. However, please note that some essential website functionality may require certain cookies regardless of this setting.

12. Cookie Consent

When you first visit School Rides, you will be presented with a cookie consent banner. You can:

  • Accept All: Accept all cookies including marketing and analytics
  • Reject Non-Essential: Accept only essential cookies required for functionality
  • Manage Preferences: Customize which cookie types you want to accept

13. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie practices or for operational, legal, or regulatory reasons. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date above.

14. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at:

School Rides - Privacy Team

Email: privacy@schoolrides.co.za

Support: support@schoolrides.co.za

Phone: 083 263 9006